Brand, strategy and launch insights for South African founders who build with intention.

What Makes a Brand Memorable — and How to Build One Intentionally

What Makes a Brand Memorable — and How to Build One Intentionally

What Makes a Brand Memorable — and How to Build One IntentionallyVan Zyl Connections
Published on: 11/05/2026

Memorability is one of the most valuable things a brand can achieve.

Brand Strategy & Business Foundations
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Why Most Founders Build Their Brand Backwards — And What to Do Instead

Why Most Founders Build Their Brand Backwards — And What to Do Instead

Why Most Founders Build Their Brand Backwards — And What to Do InsteadVan Zyl Connections
Published on: 20/04/2026

You've invested in your brand. You've paid for a logo, a website, some social media. It all looks professional. And yet — something isn't working.

Brand Strategy & Business Foundations
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